国际市场营销第九章 国际市场销售渠道策略.ppt

Chapter 9 International Marketing Channel Strategy;Reference information;Emphasis and Difficulties;§1 Overview of channel;Ⅱ. Channel institution;;;Ⅲ. Channel functions and flows;;;;;Ⅳ. Channel levels 渠道级数;Short channel and long channel;分销渠道的宽度;;Questions ;中间商;Case Nike’s channel decision;Ⅴ. Channel design decision;Ⅵ.Channel management decisions;;;;;;;§2 International Channel Strategy;Market Entry Strategies ;Market Entry Strategies;Market Entry Strategies;Joint Ownership;Market Entry Strategies;Ⅰ. International channel strategies;Ⅱ.International channel structure;2.Foreign middlemen;;Ⅲ.国际分销渠道的区域特征 ;Some examples;;;;;;;;5. 国际区域分销渠道的比较;;Ⅳ.影响渠道选择的因素;;Ⅴ. International channel design decision;;;;Ⅵ.国际渠道成员的寻找,激励和控制;;§3 Conflict, cooperation, and competition of channel in international market ;;;Legal and ethical issues in channel relations;Exercises 7;謝謝！;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！