[2017年整理]心心相印纸巾的英文PPT.ppt

Soulmate paper towel brand -design planning;Team members;Catalogue;Introduction;Market analysis ;Market analysis;Heart be printed in naming caught consumers for the good of the psychological yearning love, skillful take soulmate in heart be printed one word, let consumers shine at the moment. At the same time the high quality of paper, and fashionable packaging, more let a person fondle admiringly. Heart be seal is a reliable quality. ;2) Competitor analysis ;Vinda Vinda product research-circuitous tactics and brand, and didnt have a direct and treasure of the fight. But through the help of social resources, sponsor all kinds of competition, make the consumer attention sports events at the same time, it also focuses the darth vader. ;3) Product analysis ;B), a handkerchief paper series Four-sided embossing, dainty beautifully, the imported 100% wood pulp and paper flexibility, Exquisite, water imbibition is strong; The white color, do not contain fluorescent material. ;C) wallet type handkerchief paper series Fashionable packaging, appearance is exquisite, the pure and fresh smell paper flexibility is exquisite, Dont drop the paper scraps, carry convenience. ;D), a face cloth series Plastic extraction type and boxed extraction type: With high elegance, smoke several feet, paper flexibility, not to drop the paper scraps, health and comfortable, Easy to use. ;B, Brand features: ;Heart be printed packaging divided into the following several series: 1) a few meters comic series 2) lavender scent series 3) Chinese seal series 4) cartoon series 5) heart be printed wedding special box of heart be printed 6) festival special paper handkerchief Heart be printed tea language series ;4） Consumer analysis ;PG treasure and the vinda paper darth vader and heart be printed brand set close to, Entering the market and early, dominate the certain market share, is also a heart be printed main competitor. In the quest for the heart be printe