实用英语写作 教师 Chapter 5.ppt

Chapter 5; Global Marketing Information System and Research;Overview of Global Market Information Systems;Marketing Research;Market Research and Marketing Research a difference.;Definition of Marketing Research; The Goal of Marketing Research ;Six Subject Agenda Categories For a Global Marketing Information System;The Importance of Information;What is a Marketing Information System (MIS)?;Sources of Market Information;II. Formal market research;II. Formal market research Environmental Factors Affecting Global Marketing Research;Primary Data Collection;Secondary Data Collection;The Marketing Research Process (Fig. 4.2);Implementing the Research Plan Sampling;Implementing the Research Plan Analyzing Data;Marketing Research Process;Global Issues in Marketing Research p168-169;Enhancing Comparability of Data;THE END. Thank you!