先战术后战略（Tactical post-strategy）.doc

先战术后战略（Tactical post-strategy） In a white paper on the strategy of the worlds most famous advertising agency, ogilvy mather, we can see an ogilvy strategy: Where are we now? Where will we go? (3) how to achieve it? (4)... The strategy here is the same as strategy. In English, strategy and strategy are the same word, and the meaning is the same. From now to the future, from direction to how to achieve, from strategy to tactics, everything is full of logic. In fact, not only ogilvy, but also in China and most of the world, this kind of thinking is seen as a logical way of thinking, even the common sense of strategic thinking. Master in the United States, however, the positioning of the rees and slaughter in marketing revolution with example clearly put forward the subversive ideas: strategic to tactical methods in modern competition is full of risk, better today from tactical to strategic thinking. Rees and slaughter is distinguished practitioners and strategist, from a tactical to a strategic disruptive thinking comes from practice, for enterprises strategy to form extremely valuable today, in marketing revolution, in order to more easily to prove their point of view, they even made strategic and tactical new definition. Tactics are the concept of competition. strategy is the behavior of the enterprise, continuous and long-term. Tactics are external strategy is internal Tactical guidance strategy strategy to achieve tactics Unfortunately, few people can understand this. The internal logic of strategy is changing In modern management, strategy refers to how the organization plans to achieve its goals and objectives. Enterprise management strategy refers to the general and long-term planning of enterprises to seek long-term survival and stable development in order to adapt to the changes of the future environment. However, any way and method is based on the established market environment and background. With the change of the competitive environment, the core of t