Product_brand教程.pdf

European Journal of Marketing Emerald Article: Product brand differentiation and dual-channel store performances of a multi-channel retailer Ruiliang Yan Article information: To cite this document: Ruiliang Yan, (2010),Product brand differentiation and dual-channel store performances of a multi-channel retailer, European Journal of Marketing, Vol. 44 Iss: 5 pp. 672 - 692 Permanent link to this document: /10.1108/03090561011032324 Downloaded on: 17-05-2012 References: This document contains references to 28 other documents To copy this document: permissions@ This document has been downloaded 2624 times. Access to this document was granted through an Emerald subscription provided by CENTRAL SOUTH UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit /authors for more information. About Emerald With over forty years experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. The current issue and full text archive of this journal is available at /0309-0566.htm EJM