TYPES OF COMMERCIAL LETTERS IN SPANISH AND …：在西班牙商业信函类型….ppt

WHAT IS A commercial LETTER? It is a letter written in formal language used when writing from one business organization to another, or for correspondance between such organizations and their costumers, clients and other external parties. format Full block: Every text line starts from the same place in the left margin. There is no paragraph indentation. Block: The date, the complementary close and the signature are written in the right margin. Semiblock: The date is written in the left margin. The inside address and the salutation are written in the right margin. It is used the paragraph indentation. The complementary close and the signature are written in the centre. Simplified: There are no salutation and complementary close. Every text line starts from the left margin. The subject line and the sender’s name and title are completely written in capital letters. STRUCTUREs Inverted pyramid: Diamond sequence: Problem-solving Chronological Question-and-answer STYLE AND LANGUAGE It is not an idiolect. It is a commercial figure of speech characteristic of a commercial exchange. features Clarity: Who receives the letter may not doubt of its mean. Abbreviations and initials: Abbreviations can be useful because they are quick to write and easy to read… BUT, does our correspondent know all the abbreviatons? NATO North Atlantic Treaty Organization INCOTERMS Numbers: Numerical expressions can also cause confusion: Decimal point in British and American usage is a dot. In Spanish, as in most European continental countries, is a comma. Brevity: Letters can be as short as possible. Relevance: Accuracy in expressions avoiding unnecessary words. Courtesy: There are several preestablished polite expressions: Elegancy: Two factors: Pertinent vocabulary without ambiguity. Fixed standard expressions. Cleanliness in presentation: Neither blotches nor crossing-outs. FIXED EXPRESSIONS ORTHOTYPOGRAPHY Open: any punctuation sign in any part.