尼尔森品类的管理项目介绍.ppt

[Product Planner] 背景 门店的货架空间有限而珍贵，有效的货架空间管理对于优化库存，提升客单量具有重要意义 创建并维护货架图费时费力。零售商，以及与零售商合作品类管理的供应商希望能找到一个有效的解决方案 尼尔森品类管理团队由具备丰富行业经验及品类管理经验的人员组成，为客户提供货架图创建及维护服务。让客户把宝贵的时间与精力集中与决策和执行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 品类理解 （品类定义、消费者决策树、品类角色等） 样本 服务交付样本 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 样本 货架图 服务交付样本 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 货架图设计合理性分析 Sample 服务交付样本 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 门店布局建议 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 背景 科学的门店布局图有利于提高零售店铺的营业效率及加强对零售门店的管理. 创建并修改布局图费时费力。如何正确合理的放置每个分类空间,零售商希望能找到一个有效的解决方案 尼尔森品类管理团队由具备丰富行业经验及品类管理经验的人员组成，为客户提供布局图创建及维护服务。让客户把宝贵的时间与精力集中与决策和执行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 服务交付样本 直接或利用原始CAD文件创建布局图 样本 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 服务交付样本 样品 布局图设计合理性分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. [Product Planner] 服务交付样品 样品 多种分析报告输出 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. * * * * * * * * * * * * * * * * * * * [Nielsen Catman Solution] Confidential ProprietaryCopyright ? 2007 The Nielsen Company Confidential ProprietaryCopyright ? 2007 The Nielsen Company [Store Planner] Confidential ProprietaryCopyright ? 2007 The Nielsen Company [Product Planner] Conf