叁点零易货交易所营销策略研究.docx

叁点零易货交易所营销策略研究摘 要现货交易所是买卖现货合约的场所，是现货市场的核心。它是一种非营利机构，但是它的非营利性仅指交易所本身不进行交易活动，不以盈利为目的不等于不讲利益核算。在这个意义上，交易所还是一个财务独立的营利组织，它在为交易者提供一个公开、公平、公正的交易场所和有效监督服务基础上实现合理的经济利益，包括会员会费收入、交易手续费收入、信息服务收入及其它收入。它所制定的一套制度规则为整个现货市场提供了一种自我管理机制，使得现货交易的“公开、公平、公正”原则得以实现。因此现货交易所在中国与日俱增，现货投资的发展有如爆竹之势，勇不可挡，这也给其它的金融产品的营销带来了巨大的压力和挑战，同时又给金融市场产品的发展提供了很好的借鉴和深刻的启示。 现货交易行业的形成，对我国现货贸易流通的发展起到了不可替代的作用。现货交易是我国现货/lemma/ShowInnerLink.htm?lemmaId=524256ss_c=ssc.citiao.link流通领域出现的新兴事物，在我国经济生活中尚处于起步阶段，得其先进的动作方式，特有的功能已经引起全社会的普遍关注。因此对现货交易所的营销策略研究具有重要的意义。本文有大量有关现货交易所的营销策略的国内外文献作为理论基础，并通过文献综述法等方法总结并分析了现货交易所的成功之处，领悟出现货交易所快速发展的成功秘诀从而提取出适用于金融市场营销的一些策略，对金融市场发展尽一份微薄之力。【关键词】现货交易所 金融市场 营销策略 现货投资AbstractSpot exchange is the place where the sale of the spot contract is the core of the spot market. It is a non - profit organization, but it is a non-profit refers to the exchange itself does not conduct trading activities, not to profit for the purpose is not to say that the interests of accounting. In this sense, the exchange is a financial independent organization, it provides a public, fair and equitable trading venues and effective supervision services based on reasonable economic interests, including membership dues income, transaction fees, information services and other income. It is formulated by a set of rules for the entire stock market provides a self management mechanism, so that the open, fair and just principle of spot transactions. Therefore, the spot exchange in China is growing, the development of the spot investment is as the potential of firecrackers, Yong can not stop, this has brought great pressure and challenges to other financial products, but also to the development of the financial market to provide a good reference and a profound revelation.The formation of the spot trading industry, the development of Chinas spot trade has played an irreplaceable role. Spot trading is a new emerging thing in the field of Chinas stock market. In our country, it is still in its initial stage, and its advanced action mod