一套完整的vi手册（A complete set of VI manuals）.doc

一套完整的vi手册（A complete set of VI manuals） A complete set of VI manuals Tanyu 7 fans 51 floor, formal member First, the basic elements of visual design Two, the preparation of visual elements design Three, the specific application of the design project Four. Compile VI Visual Identification Manual First, the basic elements of visual design Enterprise logo Enterprise logo can be divided into enterprises own signs and commodity signs. Characteristics of enterprise logo: First, identifiability. Secondly, systematicness. Thirdly, unity. Fourth, the image. Fifth, the times. Operation process of enterprise logo design: Investigate the actual operation of enterprises, analysis of the status of enterprise visual design, which includes the following status quo: Firstly, the concept of enterprise, the connotation of spirit and the overall development plan of enterprise. Secondly, the scope of operation, the characteristics of goods and the nature of service. Third, the marketing status and market share of enterprises. Fourth, the popularity and reputation of enterprises. Fifth, business expectations for the entire image strategy and visual recognition style. Six, enterprise competitors and the characteristics of the industry. 1, establish a clear concept. 2, specific design performance. 3, the meticulous operation of marking: First, the details of logo refinement. Secondly, the numerical value of signs: One is grid, Two is the proportional dimension mark method, Three is the arc angle mark method. Thirdly, the diversification of symbol form: Change of line thickness; Change of positive and negative forms; Color and black and white changes; Changes of points, lines and planes (such as hollow body, reticulate pattern, point forming surface, line forming surface, etc.); Morphological changes corresponding to different media; Reduce or magnify the change of form. Enterprise standard word Enterprise standard word is the name of the enterprise, the enterprise will be the brand name ab