国际商务教材英文版.ppt

INTERNATIONAL BUSINESSChapter 1 Globalization;Introduction;Introduction;Fig.1 International Business: Operations and Influences;International Business;International Business;Why should we study International Business;Why Companies Engage In International Business?;Why Companies Engage In International Business? (Continue);Why Companies Engage In International Business? (Continue);Globalization全球化;The Emergence of Global Institutions全球机构的出现;Drivers of Globalization全球化的推动力;The Role of Technological Change技术变革的作用;The Changing World Output and World Trade Picture;The changing Foreign Direct Investment Picture;The Changing Nature of The Multinational Enterprise;Globalization - Pro优势;Globalization - Con劣势;International vs. Domestic Business;