巧克力促销活动的策划书.docx

巧克力促销活动策划书 　　篇一：情人节巧克力促销活动方案(定) 　　情人节巧克力促销活动方案  　　情人节期间（2月10日——14日），公司将进行巧克力的销售与店内销售互动促销活动，具体如下：  　　一、午餐买赠  　　? 活动地点：四个直营店  　　? 活动时间：XX年2月10日——XX年2月14日  　　? 活动主旨：店内午餐营业额的提升与巧克力礼盒的推广宣传互动。 ? 活动内容：店内午餐现金消费满400元/桌，即可获赠价值46元的巧克力金字塔或菠萝礼盒一份；满600元/桌，即可获赠价值59元的巧克力立方礼盒一份；满800元/桌含以上，即可获赠价值148元的巧克力长条礼盒一份。此活动仅限散台。此活动不与返券活动同时享受。  　　? 活动细则：  　　1、 此活动不与其它优惠同时享受，即返券与赠送巧克力活动只能  　　任选其一。  　　2、 每桌仅限送一份。  　　3、 促销所赠送的巧克力将不再享受提成。  　　4、 甘家口店包间仍可享受此优惠，但不作特别宣传，可作为店经  　　理权限灵活掌握。  　　? 宣传方式：  　　店内易拉宝：2月9日到位，请各店于2月10日午餐前张贴到位： 　　甘家口店2张贴于 　　三、情人节期间现金购买任意2款巧克力礼盒，均可获赠1袋曲奇饼干。此活动不享受返券。  　　赠送曲奇饼干规格为：塑料玻璃纸包装，200g/袋，销售价格10元/袋。  　　此活动适用于各店，活动期间散装产品仍为原价。  　　四、注意事项：  　　1、请东环店郝军经理负责跟进出品部，提前做好巧克力促销的原料准备工作，并保证各店情人节期间成品（包装成盒的巧克力礼盒、包装好的曲奇饼干）的配送。  　　2、各店经理提前2天通知东环店经理需配送数量。  　　3、此活动易拉宝于2月10日午餐前张贴到位。此活动结束后将继续执行返券活动，请各店于2月15日午餐前将返券活动海报继续张贴。 　　篇二：巧克力促销策划案 　　德  　　芙  　　巧  　　克  　　力  　　营  　　销  　　策  　　划  　　书  　　姓名：杜丹班级：学号： 08战略一班XX  　　目 录  　　前 言 ········································································································· 错误！未定义书签。  　　一、企业概况简述 ···················································································· 错误！未定义书签。  　　二、市场环境分析（SWOT分析）···························································································3  　　（一）市场需求分析 ··········································································································4  　　（二）市场竞争分析 ··········································································································4  　　优势： ·························································································································4  　　劣势： ·························································································································5  　　机会： ·························································································································5  　　威胁： ········································································