移动游戏用户使用意愿影响因素研究的中期报告.docx

移动游戏用户使用意愿影响因素研究的中期报告

Abstract（摘要）:

随着移动游戏市场的不断扩大，探索影响用户使用意愿的因素已成为备受关注的研究话题。本文通过对相关文献的综述和实证研究的分析，发现影响移动游戏用户使用意愿的因素包括游戏质量、用户体验、社交因素、游戏内容等。其中，游戏质量是影响用户使用意愿的最主要因素，而用户体验、社交因素、游戏内容等因素也有着较大的影响作用。此外，用户的年龄、性别、教育程度、游戏经验等也会对用户使用意愿产生影响。未来研究可以进一步探究影响因素之间的相互作用及其具体机制。

关键词：移动游戏；用户使用意愿；影响因素；游戏质量；用户体验；社交因素；游戏内容

Introduction（引言）:

Withtherapiddevelopmentofmobilegames,exploringthefactorsthatinfluenceuserswillingnesstousemobilegameshasbecomeatopicofgreatconcernintheresearchfield.Inthisreport,wesummarizetheliteratureandempiricalstudiesonthistopic,andfoundthatthefactorsthatinfluencemobilegameuserswillingnesstouseincludegamequality,userexperience,socialfactors,gamecontent,etc.Amongthem,gamequalityisthemostimportantfactorthataffectsuserswillingnesstouse,whileuserexperience,socialfactors,gamecontent,andotherfactorsalsohaveasignificantimpact.Inaddition,usersage,gender,educationlevel,gameexperience,etc.mayalsoaffecttheirwillingnesstouse.Futureresearchcanfurtherexploretheinteractionbetweentheinfluencingfactorsandtheirspecificmechanisms.

LiteratureReview（文献综述）:

Mobilegameisapopularformofentertainment,anditsmarkethasbeenexpandingrapidlyinrecentyears.Manystudieshaveexploredthefactorsthatinfluencemobilegameuserswillingnesstouse,andidentifiedvariouskindsofinfluencingfactors.

Firstly,gamequalityisakeyfactorthataffectsuserswillingnesstousemobilegames.Gamequalityincludestechnicalquality,interfacedesign,gameplay,gamecontent,andsoon(Sunetal.,2017).Technicalqualityreferstothestability,speed,andfluencyofthegamesperformance.Interfacedesignincludesthevisualandinteractivedesign,aswellaseaseofuse.Gameplayincludesgamemechanics,challenges,andrewards.Gamecontentreferstothegamesstory,characters,world-building,etc.Allofthesefactorscontributetotheoverallqualityofthega