市场营销：365度品牌.ppt

2. Talk to each other 彼此交谈 3. Know enough 足够了解 1.Attitude, Attitude, Attitude 态度 7. Just do it 4. Focus on output not process 重点是产出 不是过程 6. Rebuild the plane as you fly it 5. Do things differently 做些不一样 的事情 Key messages to take from from this session 本次课程的 主要讯息 Closing结束语 360 Degree Branding is more complicated but not that complicated 360度有点复杂，但并不是很复杂 The basis is two group meetings - front and back 基础是两次团队的会议（前期和后期） It doesn’t happen naturally 它不会自然的发生 The big enemy is integration 最大的敌人是整合 Red Fire is the passion that drives us 红色火焰是驱动我们的热情 Pre-eminent creative force 卓越的创意力量 Best people最好的人员 Most valued by those who most value brands被珍惜品牌的人所赏识 360 Degree without Red Fire reverts back to integration 没有红色火焰的360度将会回到整合的阶段 顶级4A广告品牌营销策划资料库 原创整编！保留权限！ 唯一购买官方网： 旺昌资料城 QQ：602429086 To Be Successful at 360 Degree Branding You Have to Be Clear About要成功运用360度品牌思考，我么必须清楚 Think 360 Degree from the beginning 从一开始就从360度角度思考问题 360 Degree thinking is not linear 360度思考不是线性的 focus on output not process重点在产出，而不是过程 don’t think about it as filling out a form or slavishly following a process不要看作填表或跟随流程 Think in the round - every thing connects with everything else 每件事情之间都有联系 The final communications programme may not necessarily use all the disciplines available - only those that are appropriate最终传播活动可能不会用到所有的方法，会选择哪些最合适的方法 Biggest Recipe for Disaster导致灾难的最大因素 Believing it is an end in itself losing sight of the end result by getting obsessed with the process 失去对结果的预见，沉迷在过程中 thinking that the job can be done if we just answer a set of questions and complete a set of forms 认为仅仅回答一系列问题，填完一些列表格，工作就可以完成 Other Recipes for Disaster其他导致灾难的因素 Feeling that it is quicker if we do it by ourselves without involving the Brand Team 认为自己进行比整个团队作业更快 Generating lists of everything that could be done without prioritising those elements that will work together to get the brand more involved in peoples’ real lives 罗列每件事情，不从品牌融入消费者生活的角度来考虑优先顺序 Seeing 360