《市场营销专业人才培养方案》.doc

市场营销专业人才培养方案 Marketing 一、学制与学位 Length of Schooling and Degree 学 制：四年 学 位：管理学学士学位 Duration：4 years Degree：Bachelor of Administration 二、培养目标 Educational Objectives 本专业培养具有扎实的经济学、管理学基础理论，掌握市场营销的专业知识、方法和技能，具备对市场营销实践问题进行分析、策划与管理基本能力的高级专门人才，能面向电力企业或其它企业从事营销管理、市场调研与开发、营销策划、商务谈判等工作。 This major will cultivate students into advanced special marketing talents, who have a solid theory foundation in Economics and Management, master the major knowledge, methods and skills of marketing, have the basic ability to analyze, engineer and manage the practical problems concerning marketing and can be competence for marketing managing, market investigating and developing, marketing scheming, and business negotiating so on in electric enterprises and other enterprises engaging 三、专业培养基本要求：Requirements of Educational 具备良好的政治思想、道德素质和心理素质；诚实守信，勤勉乐群的美好品德和良好的职业道德；具有健康的体魄；具有积极向上的人生观和高尚的情操；不仅掌握管理学、经济学、市场营销学的基本理论，还要掌握电力企业基本业务、电力市场、电力市场营销等方面的知识，具有分析和解决市场营销问题的能力；能熟练进行外语的听、说、读、写，并有较强的计算机应用能力。 Have good political mentality, moral and psychological quality; be honesty, credible, diligent and social, and have good professional morality, healthy physical condition, progressive life philosophy and distingue sentiment; Grasp the basic theory and knowledge of Management, Economics and Marketing; Learn the basic operation in electrical power companies; Master knowledge about electrical power market and electrical power marketing; Possess the basic ability to analyze and resolve marketing problems; Have favorable ability in foreign language using, such as listening, speaking, reading, and writing; Be competence for applying computers. 四、学时与学分 Hours/Credits 总学分 Total Credits：199 总学时（课内）/课外 Total Hours：2486/124 其中 Including： 必修课学时/学分 Compulsory Courses Hrs/Crs：1902/126.5 占总学分比例 Percentage in Total Credits： 63.57% 选修课学时/学分Optional Courses： 584/36.5 占总学分比例 Percentage in Total Credits：18.34% 集中进行的各类教学环节数/学分 Curriculum for Intensive Various Teaching：35/36 占总学分比例 Percentage in Total Credits：