期末试题答案（第二套）.doc

《跨境电子商务英语》试题（第二套）答案

PartI:(2x10)

1-5.FFTTF 6-10.FTTTT

PartII:(2x10)

11-15FHECB 16-20JAIGD

PartIII:(2x10)

21.actually

22.measures

23.advantages

24.instruments

25.amateur

26.operate

27.arrival

28.improve

29.developed

30.franchised

PartIV:(5x4)

31.SNS(SocialNetworkingSites),alsoknownassocialmedia,referstothesitesandtechnologiesthatallowpeopletowrite,share,comment,discuss,andcommunicatewitheachother.ItisaplatformforcontentcreationandexchangebasedonuserrelationshipsontheInternet.

32.Cross-bordere-commerceisakindofe-commerce.InWikipedia,cross-bordere-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughthee-commerceplatform.Intermsofbusinessmodel,cross-bordere-commercecanbedividedintocross-borderretaile-commerce(B2CandC2C)andcross-borderB2Be-commerce.Intermsofcustomsarea,cross-bordere-commercecanbedividedintoexportcross-bordere-commerceandimportcross-bordere-commerce.

33.Fundamentally,therearethreebasicObjectivesofpromotion.(1)Topresentinformationtoconsumersandothers.(2)Toincreasedemand.(3)Todifferentiateaproduct.

34. 1)Followthe“FAB”method,whichreferstoFeature,AdvantageandBenefit.

2)Truthfullydescribetheproducts,otherwisetherewillbefollow-updisputessuchasproductsnotasdescribed.

3)Donotincludetoomanypictures,otherwisetheloadingtimewillbetoolongandthatwill

probablyresultinnegativeeffectonthebuyer’sdecisionmakingprocess,bestbetween10-12pictures.

4)Beassimpleaspossibleintheproductdescription,generallybetween100-300words.

5)Includelogistics,payment,after-salesserviceandotherinformationintheproductdescription.

6)Paragraphthedescriptiontoenhancethebuyer’sbuyingexperience.

7)Makeuseofcustom