2023年公共英语二级考试高级试题及答案.doc

2023年公共英语二级考试高级试题及答案

2023年公共英语二级考试高级试题及答案

1.CustomerrelationsshouldberesponsibleforallofthefollowingEXCEPT______.

A.thequalityofproductorserviceB.customerinquiriesandplaints

C.findingnewresourcesforthepanyD.attractingnewcustomers

2.Whatisthemajorfeatureofaglobalmarketingstrategy?

A.UniformityB.FlexibilityC.LocalizationD.Diversity

3.Whatismeantby“consideration〞inacontract?

A.Anitemofconsiderablevaluegiventotheotherparty.

B.Anitemofvaluegiventotheotherparty.

C.Moneyinexchangeofgoods.

D.Carefulthinkingbeforesigningacontract.

4.WhichofthefollowingisNOTtrue?

A.Packagingmeansmorethantheboxes,wrappingsandothermaterialsthatgoroundthephysicalproduct.

B.Packagingcanchangethequalityofaproduct.

C.Packagingcanchangeaproductinthemindsofconsumers.

D.Packagingcanhelptoopenlargermarkets.

5.Tobeawisecustomer,wemustevaluate______andchoosetobuywhatis______.

A.theprice;thecheapest

B.theproductquality;oftopquality

C.thetotalproductoffer;ofthebestvaluetous

D.theafter-saleservice;providedwiththebestafter-saleservice

6.Themostmajorfunctionofmoneyis______.

A.astoreofvalueB.theunitofaccount

C.themediumofexchangeD.astandardofdeferredpayment

7.______pointstotheadvantagesoftheadvertiser’sproductoverpetingproducts.

A、Primary-demandadvertisingB、parativeadvertising

C]Direct-actionadvertisingD、Institutionaladvertising

8.Whenapersoninsuressomething,thewrittenagreementbetweentheinsurerandtheinsurediscalled_______.

A.insurancepolicyB.claimC.liabilityD.autoinsurance

9.A_______isbackedonlybytheinsurer’spromisetopaywhentheinterestandprincipalaredue.

A、bearerbondB、debenturebondC、mortgagebondD、corporatebond

10._______isstockwithfirstclaimonthecorporation’searningsandassetsaftertheclaimsofbondholders.

A、Preferredstock