全文可编辑worldreportmarket-南非汽车用户分析报告：Hyundai现代-培训课件.ppt

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CONSUMERSBRANDS

Cars:HyundaidriversinSouthAfrica

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofHyundaidriversinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkHyundaidriversinSouthAfrica(’’brandusers’’)againstSouthAfricancardriversingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof8%,Hyundaiisoneofthetop5carmakesinSouthAfricaManagementsummary:brandusageandcompetition

Top10mostdrivencarmakesinSouthAfrica

Volkswagen

19%

Toyota

17%

BMW

11%

Ford

10%

Hyundai

8%

Audi

Mercedes-Benz5%

5Nissan

Renault

K4%

4%

4

Notes:Whatbrandisyourprimarilyusedcar?;SinglePick;Base:n=1,798