全文可编辑worldreportmarket-南非汽车租赁用户分析报告：Bidvest Car Rental-培训课件.ppt

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CONSUMERSBRANDS

Carrental:BidvestCarRentalcustomersinSouthAfrica

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBidvestCarRentalcustomersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBidvestCarRentalcustomersinSouthAfrica(’’brandusers’’)againstSouthAfricancarrentalbookersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof27%,BidvestCarRentalisoneofthetop3carrentalprovidersinSouthAfrica

Managementsummary:brandusageandcompetition

Top10mostusedcarrentalprovidersinSouthAfrica

Avis

53%

B

BidvestCarRental

Europ28%

27%

2DriveSouthAfrica

Budget

FirstCarRen18%

16