罗兰贝格如何在日本市场获得成功.pdf
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Making Money in Japan
A profitability survey among German affiliates in Japan
Contents
Contents 3
Introduction 4
Chapter 1 The macroeconomic background 6
1.1. Foreign direct investment in Japan is increasing 7
1.2. Strengthened initiatives of the Japanese government 9
Chapter 2 The earnings situation of German companies in Japan 10
2.1. Profile of the companies surveyed 11
2.2. The profitability of German companies in Japan 14
2.3. A comparison of profitability between the machinery and consumer goods sectors 17
Chapter 3 Reasons why German companies are profitable in Japan 18
3.1. Japan is still East Asias most important market 19
3.2. Advantages of foreign companies in Japan — the ‘Gaijin bonus’ 20
3.3. Handicaps of Japanese competitors — the low level of globalisation 22
3.4. Relatively low risk factors in Japan
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