国际一流汽车厂家介绍系列--通用汽车的介绍2.ppt

DM ANWC_V10 Deborah Meyer Vice President Chief Marketing Officer It’s An Election Year It’s An Olympics Year, Too The Super Bowl The Oscars In Home DVRs Consumer’s Issues – War Consumer’s Issues – Gas Prices Consumer’s Issues – Mortgages Consumer’s Issues – The Economy 24/7 Entertainment Coverage What’s the Common Thread? It’s Never Going to be the Same Again… $4 million in24 hours Play Video Colbie Caillat Clip Sam McGuffie Leap Clip Jeep Social Networking Challenger Social Networking Chrysler 300 Social Networking Play Video Chrysler 300 - Spin it Your Way Contest We’ve Got A New Boss – Our Customers Quality New Day Celebration – Product Actions 2008 Dodge Grand Caravan 2008 Charger SE Plus 2009 Dodge Journey 2009 Dodge Ram Customer Advisory Board Package Examples 2009 Dodge Ram 2009 Dodge Ram And, you what? We also have a new boss… and that is our customers. They are our focus and our top priority. Our leadership is engaged. The mindset is all about speed and action. “Fast yes or no… never a slow maybe.” Have been looking at many improvement actions. These are actions that are customers are demanding. Product Evaluation Ride and Drive—August Bob Nardelli personally reviewed over 260 improvement items across all vehicle lines Hundreds of millions of dollars in improvement actions over the next 4 years were defined 80% of the items are being considered for implementation prior to or by 2009 MY First Day introduction of the New Chrysler made a promise to our customers of: Better products Better quality Better value Better service Lifetime Powertrain Warranty was the first deliverable Revised Service policies also delivery on promise Empower dealers to make service warranty decisions to get customer back on the road faster Continue to deliver on the promise We’ve even hired a chief customer officer who is going to be the advocate for our buyers. (NOTE: images are of politician Ron Paul, singer Colbie Caillat, Writer’Guild striker, football player Sam McG