餐厅英文创业报告Business Project Plan.doc

Business Project Plan Name：Happy Eating Area：Catering Creators： Contact：  CONTENTS Ⅰ.　Introduction……………………………………………………………..( 1 ) Ⅱ.　Market…………………………………………………………………..…(２) (1).Place………………………………………………………………….....(２) (2). Price………………………………………………………………….....(２)　 　(3).Promotion……………………………………………………………..(３) 　(4) Product and service……………………………………………….(３) Ⅲ. Financial Plan……………………………………………………………..(４) 　(1). The balance sheet (AppendixⅠ) 　(2).The income statement (AppendixⅡ) Ⅳ. Operation……………………………………………………………….…(５) 　(1).Strength and opportunity…………………………………..(５) 　(2).Weakness and threaten……………………………………..(６) Ⅴ. Conclusion………………………………………………………….…….(7) Ⅰ.Introduction: 　　The aim of this project is to describe the overall plan of restaurant and analyse feasibilities from marketing , financial and operation . For marketing , the site selection is near school and the price cannot set too high. The methods of promotion are variety, product and service can be high quality and satisfied. About financial, questionnaires are sent to survey target groups ,certain figures are worked out to make balance sheet and income sheet through investigation. Finally, SWOT is taken into consideration, including strength , weakness, opportunity and threaten. Nowadays , with the improvement of living standard , people begins to persue the quality of life, especially those students who learns at school far away from home. Under this situation, opening a restaurant is a great business opportunity. Actually, Happy Eating is a business with small capital. The purpose is to provide high quality and satisfied service to warm students’ living. Ⅱ.Market: Customers of Happy Eating are comprised of two target groups: (a).Students (b).Teaching and administrative staffs Place: Our restaurant is located around Anyang Institude Of Technology where is the university town with high people flows area. Meanwhile , considering the restaurant is the business with a small capital ,the rent near school is relatively