波士顿－中国移动人力资源战略Human Resource Strategy.ppt

CHINA MOBILE (HK) LIMITED Human Resource StrategyShanghaiFebruary 15, 200X;CONTENT;THE EVOLUTION OF THE MOBILE MARKET WILL CREATE MAJOR STRAINS ON HUMAN RESOURCES;WITHOUT BUSINESS-DRIVEN INPUT, AN HR STRATEGY DEVELOPMENT EXERCISE WILL FAIL;;The cellular telephone market in Asia – in particular in China – will continue to show strong growth As a result of this growth, the dynamics of the market will be increasingly strong and will affect the Human Resource strategy of China Mobile BCG has developed an integrated HR Strategy Framework that will link external market factors to the internal requirements of the organization We have subsequently outlined both our HR Strategy Framework as well as some initial analyses on the most relevant external factors – specifically these are: WTO Competition Technology Business Migration Customer Service;Summary;STRONG GROWTH IN CELLULAR TELEPHONY IN ASIA ...Asia-Pacific Cellular Subscribers, 1990 - 2000;... AND IN PARTICULAR IN THE GREATER CHINA REGIONChina Cellular Subscribers, 1991 - 2000;GREATER CHINA WILL REPRESENT AN INCREASINGLY LARGE AN DYNAMIC MARKET IN ASIA;NEW BUSINESS CHALLENGES, WITH MAJOR HR IMPLICATIONS WILL FACE MOBILE PLAYERS IN CHINA;FIVE SPECIFIC MARKET FORCES WILL CHALLENGE THE HR STRATEGY GOING FORWARD;DETAIL OF MARKET FACTORS IMPACTING HR STRATEGY;External factors in detail;CHINA’S WTO AGREEMENT INCLUDES SPECIFIC PROVISIONS FOR FOREIGN INVESTMENT INTO THE CELLULAR MARKET;A THIRD LOCAL PLAYER IS LIKELY TO ENTER THE MARKET IN ADDITION TO FOREIGN COMPETITORS;;CURRENTLY CMCC DOMINATES THE MARKET BUT CHINA UNICOM GROWS FAST ... ;... HOWEVER, UNICOM HAS NOT BUILT UP ANY SIGNIFICANT REGIONAL STRONGHOLDS SO FAR ;ALTHOUGH THE PERSPECTIVE OF STANDARD MIGRATION IS VAGUE, CHINA IS FAST APPROACHING 3G;Wireless data growth forecasts US;;ALONG WITH THE TECHNOLOGY DEVELOPMENT WIRELESS AIMS AT A LARGER SHARE OF WALLETMarket Example: Sweden;TRADITIONAL BUSINESS BORDERS CHANGE ...;... AND TELCO MEDIA VALUE CHAINS