商务英语题型.doc

Henan University of Technology BACHELOR OF ARTS IN BUSINESS ADMINISTRATION (Hons.) Year 1 Module Code B3 Business English and Communication Exam Paper A July 2010 Exam Time Allowed: Writing - 2 hours 1. The purpose of the interest section of a persuasive message is to a. acapture attention. b. explain the relevance of your message to your audience. c. increase the audiences desire to take the action recommended in the message. d. get the reader to act immediately. 2. the buffer of a negative message a. should be neutral, implying neither yes nor no. b. implicitly says no. c. apologizes. d. should be very vague about the subject of the message. 3. The best way to clarify your main idea in a presentation is to provide a lengthy handout for your audience to review during your presentation. describe it using jargon and complicated language to emphasize its importance. develop a single sentence that links your subject and purpose to your audience’s frame of reference. allow your audience to gradually figure it out on their own. 4. Sending an unsolicited application letter to an employer a. may cause your application to get more attention than it might receive if it were in response to an advertised opening. b. is never a good idea. c. requires no special attention-getter in the opening paragraph. d. should only be done via e-mail. 5. Today’s changing workplace has affected the job market in all of the following ways except a. most people now do not plan to work at one company for their whole life. b. most jobs are being created by large companies. c. many employers are looking for temporary workers or consultants. d. employers want workers who are able to adapt to diverse situations. 6. The writing style for a report should be more formal if a. you know your readers reasonably well. b. your report is internal. c. the subject is controversial or complex. d. the report is relatively short. 7. Examples of primary research include