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基于SaaS的在线CRM在中小企业的应用研究毕业论文.doc

发布:2017-09-10约3.29万字共35页下载文档
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本科毕业论文 (20_ _届) 基于SaaS的在线CRM在中小企业的应用 摘 要 SaaS是一种全新的基于互联网的软件应用模式,SaaS的兴起,无疑将是IT业的一场新革命。SaaS理念将彻底改变传统软件的开发方式和使用方式。它的出现为中小企业信息化的发展注入了新的力量。 文章首先介绍了SaaS及其相关概念,对SaaS目前发展的现状做了说明,阐述了SaaS模式软件与传统软件的区别,论述了SaaS未来的发展趋势。接着分析了CRM作为一种商业策略,它的优势在企业运营过程中如何体现。其次在文章中重点分介绍了CRM与SaaS的结合后的在中小企业的具体应用情况,包括应用模式、应用现状、CRM在线模式运用的条件、存在的问题及针对SaaS模式软件成熟度模型进行研究。并通过案例分析介绍了SaaS模式下在线CRM的实施步骤及系统应用情况。最后对SaaS的CRM的优势进行了总结,并概述了发展的前景。 关键词:CRM;SaaS模式;在线;中小企业; Abstract SaaS is one kind brand-new based on Internets software application pattern, SaaS starting, without doubt will be a IT industry new revolution. SaaS idea about face tradition softwares development way and use way. Its appearance has poured into the new strength for the small and medium-sized enterprise informationizations development. The article first introduced SaaS and the related concept, have given showing to the SaaS present developments present situation, elaborated the SaaS pattern software and the traditional softwares difference, elaborated the SaaS future trend of development. Then analyzed CRM to take one kind of commercial strategy, how did its superiority manifest in the enterprise operation process. Next divided with emphasis after the article introduced CRM and the SaaS union in the small and medium-sized enterprise concrete application situation, including the application pattern, the application present situation, the CRM online pattern utilizations condition, the existence question and conducted the research in view of the SaaS pattern software maturity model. And introduced under the SaaS pattern through the case analysis the online CRM implementation step and the system application situation. Finally has carried on the summary to the SaaS CRM superiority, and has outlined the development prospect. Keywords: CRM; SaaS concept; on-line; small-and-medium-sized enterprises 目 录 1 SaaS模式相关理论综述 1 1.1 SaaS的概念 1 1.2 SaaS模式与传统模式比较分析 2 1.3 SaaS的应用现状和发展趋势 5 2 CRM的相关概念综述 8 2.1 CRM的相关概念 8 2.2 CRM发展现状和趋势 10 2.3 CRM在线运行的安全策略 10 3 SaaS模式
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