HOW TO WRITE A BUSINESS PLAN - SBA.gov（如何编写商业计划精心的）.pdf

U.S. Small Business Administration MP-32 HOW TO WRITE A BUSINESS PLAN Managing and Planning Series ______________________________________________________________________________ Copyright 1993, Linda Pinson and Jerry Jinnett. All rights reserved. No part may be reproduced, transmitted or transcribed without the permission of the authors. SBA retains an irrevocable, worldwide, nonexclusive, royalty-free, unlimited license to use this copyrighted material. While we consider the contents of this publication to be of general merit, its sponsorship by the U.S. Small Business Administration does not necessarily constitute an endorsement of the views and opinions of the authors or the products and services of the companies with which they are affiliated. All of SBAs programs and services are extended to the public on a nondiscriminatory basis. ______________________________________________________________________________ TABLE OF CONTENTS INTRODUCTION 1 COVER SHEET 1 STATEMENT OF PURPOSE (MISSION STATEMENT) 2 THE BUSINESS Legal Structure 2 Description of the Business 2 Products or Services 3 Location 3 Management 3 Personnel 3 Methods of Record Keeping 3 Insurance 4 Security 4 Summary 5 MARKETING Target Market 5 Competition 5 Methods of Distribution 5 Advertising 7 Pricing 7 Product Design 7 Timing of Market Entry 7 Location 8 Industry Trends 8 FINANCIAL DOCUMENTS Summary of Financial Needs 8 Sources and Uses of Funds Statement 9 Cash Flow Statement (Budget) 9 Three-y