Luxury Food Catering in China Market 中国食品顶级奢侈品牌市场计划书.doc

B6007 Marketing Project Gods and Queens – Royal Chefs Food Service in China Market Individual Report Name : (Anise) Tan Qingye Email : 277188338@ Matriculation No.: G1202068C Gods and Queens – Royal Chefs Food Service in China Summary Gods and Queens is a start-up food catering Service Company which provides the door to door catering service by a group of royal and world top chefs. Although there are some competitors in the market which provide excellent door to door food catering services, such as five star hotels and some catering service companies, the market has not been fully addressed. Thus the market provides Gods and Queens with an extraordinary opportunity to grab the niche market of providing royal taste of food to the super rich people. The exclusively experiences of our chefs provide Gods and Queens the advantage of differentiating itself from the existing food service providers so that it positions itself as providing luxury services-“ The Royal Taste and Feel” to millionaires and billionaires. Gods and Queens initially started up by a series of marketing plans to attract a number of rich people to be its members. The door to door service and the exclusivity of its chefs will allow Gods and Queens to achieve higher margins and maintain a close relationship with the customers, which are essential for sustainable development. Through the marketing campaigns, Gods and Queens will also build some solid partnerships with those clubs for rich people to expand its business. Opportunities and Threatens Every newly start-up businesses, they will have the opportunities to capture the market and grow bigger meanwhile they also have to address those threatens from the market to gain a sustainable growth. For Gods and Queens’ food service, we categorize it as a luxury food service. The concept of organizing a group of royal chefs to provide extraordinary door service is quite new in China. We analyze the opportunities and threatens by a full understanding of t