体验商务英语3教案 Unit 4 1st.doc

PAGE PAGE 3 一、教案头 编号： 授课班级： 授课日期： 年 月 日 年 月 日 年 月 日 本次课标题：Unit 4 Advertising (Discussion Vocabulay Reading) 教 学 目 标 能力（技能）目标 知识目标 1. Comprehend the term advertising 2. Discuss the advantage and disadvantage the ad. 3. Describe different types of the ad. 4. Take command of words about the media and method of the ad. 1. Definition of advertising 2. Advantage and disadvantage of the ad. 3. Different types of the ad. 4. Media and methods of the ad. 5. Information of out door advertising 能 力 训 练 任 务 及 过 程 Greet Ss and introduce the assignments of these two periods. Lead-in: Starting up. Discussion: Good and bad advertisements. Vocabulary: Advertising media and methods. Reading: Outdoor advertising. 参考资料 Teacher’s Resource Book （高等教育出版社） 二、教学设计 步 骤 教 学 内 容 教学方法 Activities (学生活动) Time (时间) 告知 (教学内容、目的） Lead-in: Starting up Discussion: Good and bad advertisements Vocabulary: Advertising media and methods 4. Reading: Outdoor advertising 讲授 2m 引入 （任务项目） Lead-in: Starting up Q1: Which do you like best? Why? Q2: Which advertisement is your favourite? 提问 Ss think of the topics and answer the questions. 8m 操练 （掌握初步或基本能力） Discussion: Good and bad advertisements This section encourages a personal response to the topic and gives further speaking practice. 分组讨论 Ss have a brief discussion. 20 深化 （加深对基本能力的体会） Vocabulary: Advertising media and methods In this section Ss study key words and expressions associated with advertising. 练习 Ss finish the exercises in pairs. 15m 归纳 （知识和能力） Words about how to describe good and bad advertisement. Words associated with advertising media and methods. 讲授 Ss note down the key points. 5m 训练 (巩固 拓展 检验) Reading: Outdoor advertising Ss read an article from the economist about outdoor advertising. Exerc