便利店实践报告.doc

便利店实践报告 篇一：便利店综合实践报告 安徽新闻出版职业技术学院 毕业综合实践报告 题 目：长丰县向东便利店综合实 践报告 系 部：经济管理系 专 业：出版与发行 班 级：2 班 学生姓名：吴冉冉 学 号： 指导老师：孙玉林 二〇一五年四月二十日 目 录 摘要 ····························································································································· 3 一、前言 ····················································································································· 4 二、实习过程 ············································································································· 4 （一）单位简介 ·································································································· 4 （二）实习时间和实习内容 ·············································································· 4 三、实际中的问题与对策 ························································································· 5 （一）顾客接待 ·································································································· 5 （二）货物摆放补充 ·························································································· 5 （三）店面促销 ·································································································· 6 （四）收银培训 ·································································································· 8 四、实习总结 ············································································································· 8 （一）问题 ·········································································································· 8 （二）收获 ·········································································································· 9 长丰县向东便利店综合实践报告 摘要 讲述我在叶玲商行下面直营便利店实习遇到问题：日常接待顾客沟通方面存在的问题，向我主动与顾客沟通解决问题转变；对货物摆放策略一无所知，到学习正确货物补给方法过渡；针对顾客群体制定促销活动到商品大卖的转变。最后总结本次实习中的一些问题、收获、和人相处的方法，了解做好一件事需要认真付出努力，运用正确适合的方法是成功的关键。 关键词：接待；摆放；促销；收银 一、前言 世界经济发展迅速，带动中国零售业的发展。大学生活结束后，我回到家乡长丰县，一心想创业的我，徘徊在就业与创业之间。最终决定，先就业后创业。就本土而言，零售的优势企业不过三家。再三思量后，进入本地叶玲商行下的便利店参加毕业实习。本次是以便利店营业员的工作为主，熟悉店面营业流程是学习的重要环节。熟练操作店面业务，是提高业务水平的基础，运用知识与客户友好交谈，是