韩国电视消费市场前景及投资研究报告-培训课件外文版2024.4.pdf
CONSUMERSBRANDS
TVconsumptioninSouth
Korea
TableofContents
01BroadcastingindustryoverviewFutureuseintentionofadditionalOTTservicesSouthKorea2023,byplatform21
BroadcastingindustryrevenueinSouthKorea2008-202103
04TVprogrampreferences
BroadcastingindustryexportvalueSouthKorea2014-202204
BroadcastingindustryimportvalueSouthKorea2014-202105MostpreferredTVprogramsSouthKorea2022,bygenre23
BroadcastadvertisingindustrymarketsizeSouthKorea2015-202106ProgramtypeswatchedonterrestrialTVSouthKorea202324
BroadcastadvertisingindustrymarketsizeSouthKorea2021,bymedium07ProgramtypeswatchedonpayTVSouthKorea202325
PreferredTVprogramSouthKorea202326
02TVconsumptionbehaviorMajorprogramsonterrestrialTVSouthKorea2022,byviewershiprating