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韩国电视消费市场前景及投资研究报告-培训课件外文版2024.4.pdf

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CONSUMERSBRANDS

TVconsumptioninSouth

Korea

TableofContents

01BroadcastingindustryoverviewFutureuseintentionofadditionalOTTservicesSouthKorea2023,byplatform21

BroadcastingindustryrevenueinSouthKorea2008-202103

04TVprogrampreferences

BroadcastingindustryexportvalueSouthKorea2014-202204

BroadcastingindustryimportvalueSouthKorea2014-202105MostpreferredTVprogramsSouthKorea2022,bygenre23

BroadcastadvertisingindustrymarketsizeSouthKorea2015-202106ProgramtypeswatchedonterrestrialTVSouthKorea202324

BroadcastadvertisingindustrymarketsizeSouthKorea2021,bymedium07ProgramtypeswatchedonpayTVSouthKorea202325

PreferredTVprogramSouthKorea202326

02TVconsumptionbehaviorMajorprogramsonterrestrialTVSouthKorea2022,byviewershiprating

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