全球社交媒体领域市场前景及投资研究报告-培训课件外文版2024.4.pdf
DIGITALANDTRENDS
Thesocialmedialandscape
Overviewreport
Tableofcontents
01Anintroductiontosocialmedia03Themajorplatforms
Socialmediaplatforms’classifications5Facebook:Averagetimespentpermonth16
Socialmediatopfive6Instagram:Averagetimespentpermonth17
Theevolutionofusernumbers,byplatform8Snapchat:Averagetimespentpermonth18
TikTok:Averagetimespentpermonth19
02UserdemographicsX:Averagetimespentpermonth20
Usageinselectedcountries,byplatform11
Usageamongwomeninselectedcountries,bygeneration1204Theindustryischanging
Usageamongmeninselectedcountries,bygeneration13Newcontenders23
Aviewoftheworld’sbiggestplayers14Socialmediasubscriptions25
Contentmoderationandonlinesafety26