社交媒体和微商发展研究中英文外文文献翻译2017.doc

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 文献出处: Stelzner M. The research of social media and Wechat business development [J]. Pew Research Center, 2017,1(3):31-41. 原文 The research of social media and Wechat business development Stelzner Mark Abstract The rapid development of network and communication technology has given rise to a variety of mode of operation, from the beginning PC operation of electricity gradually known recognition to the popularity of mobile electronic business gradually, now, in mobile electricity Wechat business is one of the most notable part of the group, and a variety of Wechat business is indeed provide more fast and convenient way of consumption for the general consumers, adapt to the fast pace of the trend of The Times. Wechat business as a new business model quickly grabs peoples attention. Is studied in the text through social networking media platform of personal accounts in their own circle of friends, friends for Wechat business marketing, also known as social Wechat business, namely the interpersonal relationship as a link and is engaged in the electronic commerce network. These Wechat business may have their own behind the team, but in a social network media platform of personal account for platform is engaged in the electricity, of course this may just be a way of selling products. Compared with the traditional pattern of electronic commerce, Wechat business model with a small investment, low threshold is widely spread, etc. It without the traditional physical market and electricity dealer market channels of high cost not only can quickly spread out sales channels, can also reduce the cost of advertising. Key words: Wechat business; Social media; Transmission mechanism With a huge potential consumer Wechat business use of their own social platform to his fans, friends and so on carries on the marketing and promotion, through the hair in the form of dynamic advertising, marketing your product, again by fans and friends recomm