Towards a framework for hotel website evaluation 酒店网站评价框架研究.pdf

Issue 1, Volume 2, 2008 28 Towards a framework for hotel website evaluation Mario Spremić, Ivan Strugar Abstract: - The growing importance of tourism industry in world economy Developments in IT thus strongly influence tourism industry reflects on tourism growing importance in Croatian economy as well. and some of benefits are [1]: Tourism industry represents one of the areas in which Internet • Increasing sales; technology has a significant influence changing some of the key • Diversification of goods and services; industry premises. Hotel website offers new opportunities for hoteliers. But it is essential to hoteliers to evaluate their web • Speed responses to changes in market conditions; presence and to compare their quality with competition in the • Increasing service quality; marketplace. Building evaluation framework and procedure for this • Increasing productivity and cash receipts; purpose is not simple task. This paper presents one possible • Receiving information; framework for hotel website evaluation performed to evaluate the • Obtaining and evaluating feedback. Web sites of Croatian high class hotels and their content. The study results show that management of Croatian top hotels is still using Web and Internet technology for presentation purposes solely and For tourism industry, combination of human and there is no conscious that its content needs to be managed well. It is