商务英语文化讲座.ppt

3. Media 传播媒介 Television: 电视 Newspaper: 报纸 Direct mail: 直接传播 Radio: 广播 Magazine: 杂志 Outdoor: 户外广告 Internet: 互联网、因特网 一般广告术语及一些相关表达法 1. Let’s go all out on this one. I want a national advertising campaign. 2. Put a fullad in the newspaper every Friday, advertising the weekly special coming up. 3. Let’s get 20000 flyers printed. We’ll hand them out at the shopping mall next weekend. 4. I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product. 5. We need a new slogan. The old one’s not catchy enough. 6. If we want to try door-to-door sales, we’ll need professional sales people to make an effective sales pitch. 7. Why don’t we do some comparative advertising? Our product is definitely better than the competition’s. 8.We need a high-profile television slot. How about the Super Bowl? Joan: It looks like the ROI will be even better than your Ioma project, and you aced that one. Sandra: Thanks again. Now that was a real exciting project. Joan: Unfortunately, I must mention that, from what I’ve seen so far, the Kaly project does not seem to be up to your usual standard. Is there any problem I can help with? Sandra: Not really. I’ll get it back on track. I’m sorry. I think I jumped the gun on that one. Joan: I’m sure you can straighten things out. Well, keep up the good work. Sandra. Sandra: I’ll do my best. Role-playing 角色表演 三人一组进行练习。其中一个人当上级，另外两个人当下属。 其中一个下属因为工作出色而得到上级的赞赏，而另一个下属则要遭受批评。 但要记住应该是建设性的、积极的批评，目的是帮下属做得更好。 第9讲 职业装 Goal 目标 Learn what it is considered proper business attire as applied to Western business practices, and how to talk about it in Modern English. Concepts 概念 Company image is at stake. Standard throughout most of the Western business world Vocabulary 词 汇 Pant suit长裤西服装 2. knee-length skirt or full-length dress 齐膝裙或长裙 3. Dress pants正装长裤 blouse衬衫 jacket夹克 6. high-heels 高跟鞋 7. Dress shoes时装鞋 8. Suit and tie西装和领带 9. vest汗衫 10. suspen