universum-2018世界最具吸引力雇主（英文版）.pdf

World’s Most Attractive Employers | 2018 Research from Universum reveals the motivations of university graduates as they enter the global workforce. World’s Most Attractive Employers 2018 | Content 04 07 11 Key Findings Preferred Industries World’s Most Attractive Employer Ranking 17 23 29 Assessing Students’ Top Employer Brand Communication Career Goals Attributes Channels World’s Most Attractive Employers 2018 | Each year, Universum surveys over one million career seekers globally. In this study, we ask: Which employers do students hold in highest regard, and what factors affect that decision? The rankings chart the fortunes of individual companies’ talent-attraction efforts and document students’ shifting ideas about what defines an ideal employer. 3 World’s Most Attractive Employers 2018 | Key Findings Key Findings 4 World’s Most Attractive Employers 2018 | Key Findings Key Findings Work life balance is becoming a more immediate focus. Work environment is key. Young talent stills prefers to be built than bought. While work life balance has been a dominant long-term Given the rising presence of the start-up sector in many The other common factor is that this emerging generation student career goal for many years, flexible working has