2017年全球最有吸引力的雇主.pdf

1 World’s Most Attractive Employers | 2017 UNIVERSUM RESEARCH REVEALS THE SPOKEN AND UNSPOKEN MOTIVATIONS OF UNIVERSITY GRADUATES AS THEY ENTER THE GLOBAL WORKFORCE. 2 EXECUTIVE SUMMARY Universum, the global employer brand leader, surveyed 294,663 business and engineering/IT students in the world’s 12 largest economies: Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, the UK and the US. These students were asked to provide insight on the company characteristics they find most attractive in a potential employer as well as who they perceive as their ideal employer. Each year, Universum unveils the list of the World’s Most Attractive Employers (WMAE), delving into what candidates are hoping to see from a workplace. In order to be considered, a company must rank in the top 90% of employers within at least six of the 12 largest economies in the world, weighted by GDP. The Breakdown In this year’s study, Australia was replaced by South Korea, which climbed to 11th place of the world’s largest economies according to CIA Factbook (mid-April edition). Responding Students: 294,663 Business Students: 145,437 Engineering/IT Students: 149,226 Fact: The WMAE markets represent 70% of the world’s economy.