深圳市房地产项目计划立项可行性研究报告.doc

深圳市 立 项可行性研究报告  目 录  1 项目总论 ··························· 3 1.1 项目背景 ························ 3 1.1.1 项目名称 ·························· 3 1.1.2 开发公司简介 ························ 3 1.1.3 承担可行性研究公司 ····················· 3 1.1.4 研究工作依据 ························ 3 1.1.5 项目建设规划内容 ······················ 4 1.1.6 项目开发手续 ························ 4 1.2 可行性研究结果 ····················· 5 1.2.1 市场预测 ·························· 5 1.2.2 项目建设进度 ························ 5 1.2.3 投资估算和资金筹措 ····················· 5 1.2.4 项目综合评价结论 ······················ 7  2 项目投资环境和市场研究 ···················· 9 2.1 市场宏观背景 ······················ 9 2.1.1 全国投资环境 ························ 9 2.1.2 2.1.3 深圳市投资宏观背景 区域发展及前景预测 ···················· ···················· 11 14 2.1.4 宏观市场与本项目发展借鉴 ················· 14 2.2 区域市场分析 ······················ 15 2.2.1 区域市场界定 ······················· 15 2.2.2 2.2.3 2.2.4 供给分析 需求分析 竞争分析 ························· ························· ························· 15 16 16 2.2.5 片区房地产市场分析结论 ·················· 17  3 项目分析与评价 ························ 18 3.1 地块解析 ························ 18 3.1.1 项目地理位置 ······················· 18 3.1.2 地形、地势 ························ 18 3.1.3 规划限制条件 ······················· 18 3.2 项目 SWOT 分析 ····················· 19  3.3 项目评价 ························ 19  4 市场定位及项目评估 ······················ 20 4.1 项目定位 ························ 20  1 4.2 方案建议 ························ 21  5 项目开发建设进度安排 ····················· 22 5.1 5.2 有关工程计划说明 ···················· 22 施工横道图 ······················· 22  6 投资估算与资金筹措 ······················ 23 6.1 6.2 6.3 项目总投资估算 ····················· 23 资金筹措 ························ 25 投资使用计划 ······················ 25  7 销售及经营收入测定 ······················ 26 7.1 7.2 7.3 物业销售收入估算 ···················· 26 资金来源与运用分析 ··················· 27 销售利