《武汉汉阳区金宝贝早教中心营销策划方案毕业论文》.doc

武汉汉阳区金宝贝早教中心营销策划方案 摘要 0—3岁是婴幼儿大脑发育的黄金时期，很多家长已经开始意识到早期教育的重要性，开始关心孩子的学前教育。目前，早教行业在中国仍属于新兴行业，仅有10余年的发展历程，由于其市场潜力巨大，行业发展迅速，很快被众多投资者关注并介入。本论文主要是从金宝贝早教中心的角度，以4P营销理论为指导，结合金宝贝早教中心的实际情况，分析其进入汉阳市场的营销策略，提出具体方案和建议，帮助金宝贝汉阳分店顺利进入汉阳市场并使其不断发展壮大。关键词：学前教育 重要性 金宝贝 营销策略 营销方案Abstract 0 - 3 years of age is the golden age of the infant brain development, many parents have begun to realize the importance of early childhood education, child care to preschool education. At present, early education industry still belongs to the emerging industry in China, only more than 10 years of development history, because of its huge market potential, the rapid development of industry, quickly by many investors attention and involvement. This paper is mainly from the golden babys point of view, the 4P marketing theory as the guide, with the actual situation of alloy baby, analysis its entry into the Hanyang market marketing strategy, put forward specific proposals and suggestions, help Gymboree Hanyang branch entered the Hanyang market and its development.Keywords:early taught the importance of pre-school education Gymboree marketing strategy marketing strategy目录 一、前言 …………………………………………………………………………………………1 二、金宝贝早教中心情况 ……………………………………………………………………1 三、武汉汉阳区早教中心市场分析…………………………………………………………2 主要竞争对手分析 …………………………………………………………………………21、卡吉米早教中心……………………………………………………………………22、蒙特梭利早教中心…………………………………………………………………23、武大小太阳汉阳早教中心…………………………………………………………2 （二）市场需求分析 ………………………………………………………………………………3 （三）早教市场发展趋势 …………………………………………………………………………6 （四）金宝贝早教中心SWOT分析………………………………………………………………71、金宝贝早教中心的优势 …………………………………………………………72、金宝贝早教中心的劣势 …………………………………………………………73、金宝贝早教中心的机遇 …………………………………………………………74、金宝贝早教中心的威胁 …………………………………………………………8 四、金宝贝早教中心营销策略分析 ………………………………………………………8 产品策略……………………………………………………………………………………8 价格策略……………………………………………………………………………………9 声望定价…………………………………………………………………………9 歧视定价…………………………………………………………………………9 需求定价…………………………………………………………………………9 渠道策略……………………………………………………………………………………10 促销策略……………………………………………………………………………………10 五、金宝