2018年美国手机用户报告.pdf

2018 US Mobile Consumer Report 2018 US MOBILE CONSUMER REPORT 1 Our Findings According to the 2018 Vibes US Mobile understand the most compelling trends Marketers should continue to invest in Consumer Report, people are defaulting in mobile usage so digital marketers can mobile marketing strategies such as to mobile more than ever before to create the mobile experiences today’s promotions, loyalty and new messaging engage with brands—from shopping via consumers expect from brands. apps as these are steadily growing in mobile wallet to receiving personalized adoption and popularity. messages to activating customer Through our findings we found that support via chatbots. customers want to use mobile to We invite you to read these important engage with brands, but they expect consumer insights so you can quickly For this year’s report, we surveyed even more personalization and apply these learnings as you continue 1,000 U.S. smartphone owners to specialized incentives to stay engaged. down your mobile marketing journey. Table of Contents 05 25 _ _ Mobile Messaging Key Takeaways Chatbots 15 26 _ _ Mobile Loyalty How to Get Mobile Wallets Started 22 28 _ _ Privacy Methodology Personal Data Mobile Messaging Chatbots WHAT YO