英国智能手机用户分析报告：Huawei遥遥领先-外文版培训课件2024.7,temu.ppt

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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Smartphones:Huaweiusersin

theUnitedKingdoConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofHuaweiusersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkHuaweiusersintheUnitedKingdom

(’’brandusers’’)againstUKsmartphoneusersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof3%,Huaweiisoneofthetop5smartphonebrandsintheUK

Managementsummary:brandusageandcompetition

Top10mostusedsmartphonebrandsintheUK

Apple

50%

Samsung

30%

Google

Huawei

Motorola

Xiaomi/Mi

OPPO

Sony

4%

3%

3%

2%

1%

4

Notes:Whatbrandisyour(primarilyused)smartphone?’’;SinglePick;Base:n=3,899smart