全文可编辑-英国高级时尚品牌关键绩效指标KPI分析报告：GAP-外文版培训课件.ppt

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CONSUMERBRAND

BrandKPIsforpremiumfashion:GAPintheUnitedKingdom

ConsumerInsightsreport

September2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonGAP’sperformanceinthepremiumfashionmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:February-March2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:

ConsumerInsightsGlobal,asofSeptember2024

63%ofGAPownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•GAP’sbrandingresonatesmorewithMillennials

•GAPgenerallyappealstowomenmorethanmen

•AmongGAPenthusiasts,38%fallunderthehigh-incomecategory

•Consumerswanttheirpremiumfashionbrandstohaveauthenticity,honesty/trustworthiness,andhighvalue

Howdoesthebrandperforminthemarket?•GAPranksseventhinawarenesswithinthepremiumfashionmarket

•ThepopularityratingofGAPis23%

•GAPrankseighthinownership

•Intermsof