全文可编辑-Brand KPIs for ice cream Häagen-Dazs in Brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicecream:Häagen-DazsinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonHäagen-Dazs’performanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

88%ofHäagen-DazsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Häagen-Dazs’brandingresonatesmorewithGenX•Häagen-Dazsgenerallyappealstowomenmorethan

men

•AmongHäagen-Dazsenthusiasts,52%fallunderthehigh-incomecategory

•Consumerswanttheiricecreambrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•Häagen-Dazsranksninthinawarenesswithintheicecreammarket

•ThepopularityratingofHäagen-Dazsis49%

•Häagen-Dazsrankssixthinconsumption

•Intermsofloyalty,Häagen-Dazsi