卓越研究生英语（人文篇）综合教程1--Unit 6.pptx

Afterstudyingthisunit,youwillbeableto:

•analyzethefeaturesofinnovationandnondisruptiveinnovation,and

summarizeChina’scontributionstoglobalinnovation;

•identifythespeaker’scounterargumentswhilelistening;

•evaluatethestrengthofargumentsinacademictexts;

•deliveranacademicpresentationbasedonacasestudy.

Viewing•Watchavideoaboutinnovation.

•Understandthevariouswaysofinnovationandthegood

andbadconsequencesthatinnovationmaybring.

ReadingA•Readanarticleaboutnon-disruptiveinnovation.

•Understanditsmethods,significanceandadvantages.

ReadingB•ReadanarticleabouttheChinesebusinessinnovationmodel.

•UnderstandtheadvantagesandcharacteristicsofChina’s

businessinnovationdevelopmentanditsuniquecontributions

toglobalinnovation.

Producing•Givea15-minuteEnglishpresentationonyourcasestudyof

ChineseenterpriseinnovationintheWorld-ClassEnterprises

RDandInnovationManagementForum.

Whatspecificareasdoesinnovationprimarilyfocusonwithin

therealmofbusiness?Brainstormandcompletethediagram.

Product

development

Digitalization

Market

research

Business

model

Anintroductiontoinnovation

Nondisruptiveinnovation:Analternative

pathtogrowth

TheChinaeffectonglobalinnovation

Thereiswidespreadmisunderstandingofbusiness

innovationinsociety.Canyouidentifyoneofthose

misconceptionsandexplainwhyyoubelieveitis

incorrect?

Watchthevideoandcompletethefollowingexercises.

scripts

1.Identifythecounterargumentsagainstt