中小企业网站推广策略及推广过程中存在的问题.doc

PAGE 摘 要 随着电子商务的蓬勃发展，越来越多的企业通过在网上建立自己的网站来开展电子商务活动，但很多中小企业的网站发布后，效果差，所以，如何推广网站，将网站作为企业开展网络营销的基础成为诸多企业关注的话题。 本文就中小企业网站推广策略及其推广存在的问题，如：网站门槛低，网站泛滥、大众化，网站闲置、无人监管等问题进行了初步的探讨，在网站推广方式、方法上，就中国国内中小企业面临的一些普遍问题，提出了自己的一些见解，比如，中小企业网站规模不大，但也必须有人维护，企业家必须了解网站推广这一作用及意义，网站推广不能完全依靠简单的投资推广方式。以及对中小企业在网站推广上的一些建议。 关键字：网站推广，中小企业, 产品 Abstract With the rapid development of e-commerce, more and more enterprises to establish their own websites on the Internet to conduct e-commerce activities, but many SMEs website, the effect is poor, therefore, how to promote the site, the site launched as a business the basis of network marketing as a topic of concern of many enterprises. In this paper, website promotion strategy and promotion of small and medium problems, such as: low threshold sites, site flooding, popularity, site idle, lack of supervision and other issues on the preliminary discussion, in the website promotion, methods to China Some common problems facing Sees, presented some of their own opinions, for example, the SME website is small, it must also be some maintenance, entrepreneurs must understand the role and significance of website promotion, website promotion can not rely on simple investment promotional methods. And the promotion of SMEs in sites some of the recommendations. Key words: Website promotion, small and medium enterprises，products 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc289934295 1绪论 PAGEREF _Toc289934295 \h 1 HYPERLINK \l _Toc289934296 1.1 题目背景 PAGEREF _Toc289934296 \h 1 HYPERLINK \l _Toc289934297 1.2 研究目的 PAGEREF _Toc289934297 \h 1 HYPERLINK \l _Toc289934298 2 网站推广的概念 PAGEREF _Toc289934298 \h 3 HYPERLINK \l _Toc289934299 2.1 国内网站推广 PAGEREF _Toc289934299 \h 3 HYPERLINK \l _Toc289934300 2.2 国际网站推广 PAGEREF _Toc289934300 \h 3 HYPERLINK \l _Toc289934301 3 中小企业网站推广的必要性 PAGEREF _Toc289934301 \h 4 HYPERLINK \l _Toc289934302 3.1 受众更直接 PAGEREF _Toc289934302 \h 4 HYPERLINK \l _Toc289934303 3.2 成本更低廉 PAGEREF _Toc289934303 \h 4 HYPERLINK \l _Toc289934304 3.