“互联网女皇”报告微信公众平台说明英文版.ppt

INTERNETTRENDS2015–CODECONFERENCEMaryMeekerMay27,2015/InternetTrends

21)Internet–Two-ThirdsofaGenerationIn...2)KeyInternetTrends3)Re-ImaginingContinues...4)America’sEvolvingWorkEnvironment...5)BigInternetMarkets=China/India6)Public/PrivateCompanyData7)OneMoreThing...8)RanOuttaTimeThoughts/AppendixOutline

INTERNETTRENDS–TWO-THIRDSOFAGENERATIONIN...TWO-THIRDSOFNEXTGENERATIONOUT...

4InternetUsers–1995?2014...1%to39%PopulationPenetrationGloballySource:Euromonitor,ITU,USCensus.23%28%19%USAChinaAsia(ex.China)EuropeRestofWorld 199535MM+InternetUsers 0.6%PopulationPenetration 2014 2.8BInternetUsers39%PopulationPenetration 10% 21%61%0%12%22%5%

5MobilePhoneUsers–1995?2014...1%to73%PopulationPenetrationGloballySource:Informa,WorldCellularInformationService(WCIS).Assumesin1995,onemobilephonesubscriptionperuniqueuser(noduplication).Note:In2014,userbaseperKPCBestimatesbasedonMorganStanleyResearchandITUdata.Smartphoneusersmobilephoneusersrepresentuniqueindividualsowningmobiledevices;mobilesubscribersbasedonnumberofconnectionsmaythereforeoverstatenumberofmobileusers. 199580MM+MobilePhoneUsers 1%PopulationPenetration Smartphone 2014 5.2BMobilePhoneUsers 73%PopulationPenetration 40% 60%FeaturePhone

6Source:MorganStanley,CapitalIQ,Bloomberg.Note:MarketcapitalizationsareasofMay22,2015andDecember31,1995,respectivelyPublicInternetCompanyMarketCapitalizations–1995?2015...Top15CompaniesbyMarketCapitalization=1995@$17Billion?2015@$2.4Trillion GlobalPublicInternetCompanies,RankedbyMarketCapitalizationAsofDecember,1995AsofMay,2015HomeMarketCap.HomeMarketCap.CompanyCountry($MM)CompanyCountry($MM) 1 2 3 4 5 6 7 8 91011NetscapeAppleAxelSpringerRentPathWPSINetNetcomOn-LineIAC/InteractiveCopartWavoCorporationiStarInternetUSAUSAGermanyUSAUSAUSAU