中小型企业智能商务管理软件.pdf

Business Intelligence for Mid-Size Companies Thursday, June 26, 2008 1:00 PM Eastern, 10:00 AM Pacific 60 minutes Hosted by Welcome Michael Krieger VP, Market Experts Group Ziff Davis Enterprise Hosted by BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2008 BUSINESS OBJECTS S.A. Featured Speakers Michael Speyer Senior Analyst, Forrester Research George Bock Vice President of IT, Sole Technology Todd Rowe Group Vice President and General Manager Mid-Market Division, Business Objects, an SAP company BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2008 BUSINESS OBJECTS S.A. Business Intelligence for Midmarket Companies Michael Speyer Senior Analyst Forrester Research June 30, 2008 Agenda • Why do Business Intelligence and Performance Management? • Is Business Intelligence used by midmarket companies? • What should you look for in a midmarket BI solution? Entire contents © 2008 Forrester Research, Inc. All rights reserved. BI and PM offer tangible business benefits • Business Intelligence • Performance Management • Reporting of historical data and • Monitoring specific business information activities and processes as they » What stock needs to be occur replenished? » Call center wait-times are rising » Which marketing campaigns are working? • Alerting the stakeholders when • Discovery of trends or business