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全球10大创新公司之一IDEO经典创意教材(斯坦福商学院资料,感谢Albert Chen).pdf

发布:2018-06-08约5.94千字共49页下载文档
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Innovation on Demand IDEO Innovation on Demand Where do BIG ideas come from? You can do it. IDEO: Helping companies innovate Products, services, environments and digital experiences IDEO 8 offices with 550 people from many disciplines Notable Apple Notable Grid Palm Notable TiVo Heartstream Notable Amtrak Oral B Innovate Creating new market Bringing new meaning to existing products Account Service Experimenting Business results In good company ABC News Nightline with Ted Koppel The process in action Innovation on Demand Process provides the direction. People provide the force. Process: User Centered Design Getting to the heart of it IDEO process User Observation Brainstorming Prototyping There WILL be a quiz User Observation Brainstorming Prototyping Empathic design. Inspiration vs Validation User Observation Brainstorming Prototyping Behavior and motivation User Observation Brainstorming Prototyping User insights provide the fuel User Observation Brainstorming Prototyping “The best way to get a good idea is to
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