全球10大创新公司之一IDEO经典创意教材(斯坦福商学院资料,感谢Albert Chen).pdf
文本预览下载声明
Innovation on Demand
IDEO
Innovation on Demand
Where do BIG ideas come from?
You can do it.
IDEO: Helping companies innovate
Products, services, environments and digital experiences
IDEO
8 offices with 550 people from many disciplines
Notable
Apple
Notable
Grid Palm
Notable
TiVo Heartstream
Notable
Amtrak Oral B
Innovate
Creating new market
Bringing new meaning to existing products
Account
Service
Experimenting
Business results
In good company
ABC News Nightline with Ted Koppel
The process in action
Innovation on Demand
Process provides the direction.
People provide the force.
Process: User Centered Design
Getting to the heart of it
IDEO process
User Observation
Brainstorming
Prototyping
There WILL be a quiz
User Observation Brainstorming Prototyping
Empathic design. Inspiration vs Validation
User Observation Brainstorming Prototyping
Behavior and motivation
User Observation Brainstorming Prototyping
User insights provide the fuel
User Observation Brainstorming Prototyping
“The best way to get a good idea is to
显示全部