售楼处毕业论文.doc

目 录 摘 要 2 ABSTRACT 3 1.1绪论 4 1.2售楼处空间概述 5 1.3售楼处设计要求 5 1.4售楼处设计细节 5 1.5售楼处设计原则 6 结论 7 致谢 8 参考文献 9  摘 要 改革开放三十年以来,随着社会经济的不断发展,房地产市场已经逐渐在中国的土地上形成并日趋走向成熟.居住建筑的“商品化”已然成为一种特殊的社会现象而存在.在这样一种社会背景之下,一种特殊建筑类型——售楼处应运而生.这类建筑是展示并销售住宅这一特殊商品的载体,同时也是体现当代社会风貌与生活品质的性格标签. 那么售楼处作为其经营、展示、洽谈的场所，对于它的设计要求就非常的高，售楼处设计从建筑外观、室外环境到室内空间不仅要有满足功能性，并且还要体现艺术美感，文章就售楼处方案设计进行了深入的研究和探讨，并提出了一些售楼处设计流程，主要阶段为概念方案设计阶段、方案深化设计阶段、施工图设计阶。为售楼处的设计提供趋向性参考。 关键词 售楼处；设计；发展 ABSTRACT Since the 30 years of reform and opening up, along with the continuous development of social economy, the real estate market has gradually in Chinas land formation and increasingly mature. Commercial residential building has already become a special social phenomenon exists. Under such a social background, a special type of construction, the sales offices arises at the historic moment. This kind of building is the carrier of the special commodity display and sale of residential, but also reflects the contemporary social style and quality of life of character label. Then sales offices as part of its business, display, business places, for the design requirements is very high, sales offices in the design from the appearance of the building, outdoor environment Interior space not only to have to meet the functional, and also reflects the beauty of art, the sales offices design were in-depth study and discussion, and puts forward some of the sales offices in the design process, main stage for the conceptual design stage, deepen the design stage, construction drawing design stage. For the design of the sales offices provide reference trend. KEYWORDS Sales Office; design; development 1.1 绪论 伴随着中国经济的持续快速发展,中国的城镇化已经进入快速发展的阶段。大量人口通过各种方式向城市集聚,对住房的刚性需求持续增加。在现阶段,国家经济结构存在较大问题,地方政府以“土地经济”拉动GDP增长。土地使用出让金成了地方政府财政收入的主要来源,致使房价居高不下。房地产业在这样的背景下快速发展,成为国民经济的支柱产业。 随着房地产业和市场的快速发展,大量楼盘的开发带来了大批量的售楼处建设,售楼处已经成为在发展中的中国城市里随处可见的建筑形式。售楼处一般规模较小,设计上也相对灵活。作为房地产企业展示自身实力和产品的重要平台,开发商投入的建设资金也相对充裕。建筑师在设计上相对其他项目具有较大的自由度,在售楼处建筑设计领域出现了不少好作品以及有益的探索。论文通过售楼处室内设计基本问题对设计的构