视觉设计传达论文.doc

天津工业大学 毕业设计（论文） 浅议晋土传统文化在招贴中的体现 姓 名 学 院 专 业 视觉设计传达 指导教师 职 称 2014 年 5 月 10日 摘 要 现代招贴设计不是抽象绘画，更不是字谜，它是无声的语言，它必须求得观者的共鸣。现代招贴设计不但要求图形的完美与新颖，还应追求图形的以少胜多，即高度的凝练，能给人以深远的联想空间。不应是作者强加的给予，而应是观者自由地获取，是在图形诱导下的意合。它同任何艺术一样，有其自身的规律，在表现上所受到的约束，正是形成自我的特殊形式。构思巧妙、寓意性强、形象生动是招贴的特点。大量的所需反映的内容是很抽象的，把抽象概念化作为可视的形象，是招贴设计的最大难点。招贴中除了部分用直观形象本身外，多数则用比喻、替换和象征的手法。用什么比喻物和象征形，则是一个由表及里、从现象到本质的思考过程，从而达到由此及彼的目的，给人以启示和想象的空间。 Abstract The modern poster design is not abstract painting, nor puzzle, it is a silent language, it must seek the audiences sympathy. The modern poster design requires not only perfect graphics with new, graphics should be the pursuit of less is more, which is highly condensed, give people space to think deeply. The author should not be imposedgive, and the audience should be free to get, is in the graph induced by the parataxis. It is the same as with any art, has its own laws, in the performance by theconstraints, is a special form of self formation. Clever idea, meaning strong, vivid characteristics of the posters.Reflect the large number of requirements is very abstract,and abstract as a visual image, is the most difficult of poster design. Some posters used in the visual image of itself, the majority used an analogy, replace ment and symbolism.What metaphor and symbol, is a from the outside to the inside, from phenomenon to essence of the thinking process, so as to achieve the purpose ofproceed from the one to the other, in order to give people inspiration and imagination. Keywords: poster design; fusion; personalized;importance; development trend 目 录 第一章 三晋文化的集聚...................................1 1.1 三晋文化的历史渊源.........................................1 1.2 三晋文化的文化特征.........................................2 地域文化对招贴设计的影响......................4 2.1 招贴的设计要素..........................................4 2.2 探索地域文化对招贴设计的影响.............