基于视觉与触觉的食品包装设计1.docx

基于视觉与触觉的食品包装设计——以蜂蜜包装为例生物与食品工程学院 食品与科学工程 指导老师：殷勤摘 要随着人们生活水平的提高，食品的包装形式越来越受到人们的关注，尤其是食品的包装设计在一定程度上就决定了该产品的销售量，因此，食品企业也更加注重食品包装设计[1]。 现今，食品企业最有效且成本低的传播媒体当然是优秀的包装设计，对于优秀的食品包装设计其创意不仅要新颖、有个性而且还要符合感官要求，如将视觉、触觉设计运用到食品包装中，这也将给食品增加卖点，更加人性化。本课题主要从视觉与触觉角度出发研究食品包装设计，并且以蜂蜜的包装为例，分别介绍国内外蜂蜜包装的研究现状分析以及视觉与触觉设计在蜂蜜包装中是如何表现的？产生怎样的效果？最后依据设计方法设计出蜂蜜包装设计。基于视觉与触觉包装设计突破传统单一的视觉表达形式，具有生动形象、功能性强、时尚感强的新时代包装特点和优势。本课题通过对基于视觉与触觉的蜂蜜包装设计的研究，学习国内外优秀的理论数据和设计方法，设计出符合现代人需求的蜂蜜包装。关键词食品包装；蜂蜜包装；视觉；触觉；设计ABSTRACTWith the improvement of peoples living standards, food packaging more and more concern, especially for food packaging design to some extent determines the products sales, so food companies pay more attention to food packaging design [1]. Now, food companies are the most effective and low cost of the media is, of course, good packaging design, good creative food packaging design not just to novelty and character but also to meet the sensory requirements, such as Visual, tactile design used in food packaging, it will also be added to selling food, more human.This issue mainly from the perspective of Visual and tactile research food packaging design and packaging of honey, for example, on the current situation of domestic and foreign research on honey packaging and Visual and tactile design is how to behave in the honey packaging? What kind of effect? Final design method design the honey packaging design.Based on Visual and tactile packaging designed to break through traditional forms of Visual expression, with vivid, functional and strong fashion sense packaging characteristics and advantages of the new era. The subject of research on honey packaging design based on Visual and tactile, learn good theory and design method of data at home and abroad, the honey packaging designed to meet the needs of modern people.?Keywords Food packaging; honey packaging; vision; tactile；design目 录摘 要第一章 绪论1.1课题研究的背景 1.2 课题研究的意义 1.3国内外研究现状1.3.1国外研究现状1.3.2国内研究现状第二章 食品包装设计的理论 2.1 食品包装设计的定义 2.2 食品包装设计角度第三章 视觉感官与触觉