郑开马拉松赛事策划案.doc

郑开国际马拉松 Zhengzhou—Kaifeng International marathon A Group Project Submitted to the School of Tourism of Henan University of Finance Economics in Partial Fulfillment of the Requirements for the course of Event Management Academic Stream Year: 2009-2010-1 By Group 9， Classic 3， Grade 3 Qiruijing,Wuya,Lilinru,Zhangying Course Lecturer: Mr. Zhou, Chunlin Date:2010-6-26 General term Cover letter In our 23 years of life, there have been many things. University days are the best part of them. We can never forget the days when I stepped into our university. We was impressed by its garden-like campus, its enthusiastic students，its learning atmosphere and so on.. Now we will leave the campus and we need an activity to commemorate the days that we spent on the campus，so we decided to hold a graduation ceremony .Our group has 5 members in all,after discussing，we divided the work into five parts in detail, as follows: Qiruijing As the leader of the group, she take the responsibility of the activity. She communicates with the mumbers in time, supervise the impliment of the status and ensure to fulfill the goal, and summatize the whole task finally。At the same time ,she should complete the general introduction of the task. ’t be late. Please obey the rules,keep your voices down and stay in your seat. Don’t crowd when you leave the meeting place. Please remain quiet during the perfermance. Thanks for the student nuion of the Toursim Departement.Thanks for our sponsors. 目录 郑开马拉松简介 - 4 - 主题、设计理念 - 4 - 利益相关者 - 4 - 背景 - 5 - 比赛场地 - 6 - 开支和收益 - 6 - 资源和基础设施 - 7 - 重要性和影响力 - 8 - 总结 - 10 - 目的、使命和愿景 - 11 - 战略目标和目标体系 - 12 - 人力资源 - 13 - 环境分析 - 14 - 建议 - 16 - 目标计划 - 17 - 赞助计划 - 17 - 财政计划 - 17 - 后勤计划 - 18 - 人力资源计划 - 18 - 控制体系 - 19 - 风险管理 - 20 - 赛道布置计划 - 22 - 总结 - 23 - 附录: - 23 - Executive Summary 在当今社会，体育赛事所具有的独特辐射力和穿透力，使它的经济社会功能越来越明显地凸现出来。郑汴国际马拉松赛以其鲜明的特色和优势。将很快成长为影响广泛的品牌赛事，而它对河南经济社会发展所产生的影响。也将越来越广泛、深远。 第一部分：总论 郑开马拉松简介 ??中国郑开国际马拉松赛是河南省目前唯一常设的大型国际体育赛事，也是中西部地区唯一的全程国际马拉松赛事。赛